Magna Global Aims for Programmatic TV Expansion
Many advertisers are aiming to expand their programmatic buys into TV this year, says Todd Gordon, EVP of Magna Global, in an interview with Beet.TV. “It’s natural for clients having success in...
View ArticleTubeMogul’s PTV Brings Programmatic To TV
Online video ad technology vendors are scrambling to get a slice of the much larger, main TV screen ad market by extending their digital buying capabilities to good ‘ol fashioned telly – and the latest...
View ArticleLocal TV May Get National Brands Through Programmatic: WideOrbit’s Burdick
TubeMogul’s new programmatic TV ad buying platform brings benefits for both national advertisers and local US broadcasters, says an exec from one of the partners involved. PTV, launched last week,...
View ArticleTelevision Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
So-called “programmatic” methods of automating and controlling how advertising is bought are making waves in digital display ad circles. But do TV networks have any reason to change decades of...
View ArticleTV Can Be As Accountable As Digital: INVISION’s Miller
Advertisers reared on a generation of scientific online targeting and measurement may pour scorn, nowadays, on the relatively imprecise medium of TV – but new television techniques with a digital...
View ArticleProgrammatic TV’s Future Is Four-Fold: SpotXchange’s Cooke
PHOENIX — What’s the future of “programmatic”, the collection of targeting and trading technologies currently revolutionizing display advertising, when it comes to television and video? It boils down...
View ArticleGroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
AUSTIN — Many digital media executives expect it is only a matter of time before “programmatic” advertising – the collection of techniques which automate online ad-buying and which has taken hold in...
View ArticleVideology Partners In Programmatic TV ‘Evolution, Not Revolution': Gaskamp
AUSTIN — Videology sees its recently-inked integration deal Comcast-owned ad tech platform FreeWheel as “bridging the gap” until true programmatic TV advertising might finally be enabled. Last month,...
View ArticlePresidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
If you think it is too soon for so-called “programmatic” advertising buying techniques to jump from the web to mainstream television, consider this – the future president of the United States may...
View ArticleAdvertisers Can Value Campaign Inventory: SpotX’s Cooke
FORT LAUDERDALE — So far this year, programmatic ad tech platform SpotX has nestled in to its new majority-owner RTL, been joined in a partnership with new stablemate Clypd and struck an audience...
View ArticleAttribution Is ‘Game-Changer’ For AOL’s Adap.tv
CANNES, France — The recent acquisition by AOL’s Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spend and corresponding sales, says a...
View ArticleProgrammatic Video Ad Spending Growing in Europe, Adap.tv study
COLOGNE, Germany – Advertising agencies are spending more and more on digital video channels – and most of the money moving from existing media is being switched from traditional TV. According to...
View ArticleVideology Helps UK Telco Boost Customer ROI: Astley
LONDON — In the pantheon of first-party data competitors, ISPs surely wield the biggest sword. After all, they automatically know exactly which of their many services their broadband customers are...
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